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	<title>One World Brand Management</title>
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		<title>Brand Strategy</title>
		<link>http://www.owbm.ca/specialtiesbrand-strategy</link>
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		<pubDate>Fri, 12 Feb 2010 03:49:17 +0000</pubDate>
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				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Our Specialties]]></category>

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		<description><![CDATA[Marketing Consulting Management
.
Successful, sustainable brands consistently forge a bond, a desirable emotional connection, with consumers who experience it. At One World Brand, we work with clients to bring focus, differentiation and growth to existing and new brands.
Guided by clear, long term business goals, market trends and analysis, competitive reviews and current customer research, together we’ll [...]]]></description>
			<content:encoded><![CDATA[<h3>Marketing Consulting Management</h3>
<p>.<br />
Successful, sustainable brands consistently forge a bond, a desirable emotional connection, with consumers who experience it. At One World Brand, we work with clients to bring focus, differentiation and growth to existing and new brands.</p>
<p>Guided by clear, long term business goals, market trends and analysis, competitive reviews and current customer research, together we’ll develop the core components of your Brand Strategy. Ideally, we’ll bring it all to life by leading and overseeing the development of clear, consistent, objective-driven communication at all customer touch points.</p>
<p><strong>Core Branding</strong>:  creating meaningful differentiation for new and existing companies, products, or services — because a clear and consistent brand strategy can make the difference between standing out and getting lost in the crowd.</p>
<p><strong>Merger and Acquisition Branding</strong>: helping our clients make decisions on existing brands, address new brand positioning and naming, and launch initiatives to drive organizational change.</p>
<p><strong>Executing the Brand</strong>: delivering the tools, communications and training to enable employees to activate and manage the brand company-wide.</p>
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