Strategic Marketing Consultant: Lori Salo
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Founder and Principal Consultant, Lori Salo of One World Brand has extensive experience in strategic marketing, franchise marketing, brand development and international marketing. She’s worked with and consulted to a variety of multi-national organizations across Canada, the Middle East, North Africa and Europe.
Her twenty year professional portfolio began in Toronto with IBM, Domino’s Pizza and Burger King Restaurants eventually leading her to Kuwait City to strategically lead the launch of the fast food brand in the rapidly growing market. Captivated with the international environment, she moved to Dubai, was a marketing consultant to Chili’s Restaurants expanding the brand across the Middle East and North Africa. Feeling a need for greater personal and professional challenge, Lori directed all of her skills, talents and resources to the not-for-profit sector. Following a long buried personal passion, she founded, established, and served as Executive Director of Make-A-Wish Foundation United Arab Emirates, the first children’s wish granting organization in the Arab Region.
Today, she’s back home in Canada consulting to organizations committed to positive change, growth and professional excellence. In her spare time, she’s building a social enterprise to ultimately support girl’s rights and women empowerment – everywhere.