Franchise Marketing
Overview: In 1997 Burger King Restaurants expanded its global presence and entered Kuwait.
Challenge: Kuwait’s largest foodservice company and BK Franchisor needed a senior marketing professional to strategically position, launch and sustain the brand and outlets.
Solution: Lori Salo relocated to Kuwait and strategically led, managed and executed the project with the local executive team. Two years later, Burger King Kuwait had number one marketshare, top-of-mind brand awareness and exceeded projected revenue by 24%.
Client Feedback: “…It would be amiss of me not to mention the results the astute marketing campaign has achieved. I was very impressed by the way your team developed the Burger King awareness in the country, resulting in the huge response we witnessed during and after the brand opening.”
Mr. M. Essa
Burger King Restaurants Middle East